What is a USP?

Thank you to sitepoint

A USP is one of the fundamental pieces of any solid marketing campaign. Simply stated, it’s a summary of what makes your business unique and valuable to your target market. It answers the question: How do your business services benefit your clients better than anyone else can?

In my previous post, I suggested replacing your traditional business plan with three key pieces, one of which is your USP. This is because a USP can give a great deal of clarity to your business model, what your company does and why you do it. It can define your business and most important business goals in just a sentence.

Successful USPs can be used as a company slogan and should be incorporated into all of your marketing activities.

OK, now that we’re clear on what a USP is and why it’s so valuable, let’s start creating one.

Step 1: Describe Your Target Audience

Before you can even start marketing your services, you need to know who you are targeting. In this step, you want to be as specific as possible. For example, if you are a Web developer with a CMS expertise, instead of targeting anyone <read more>