Creating a Unique Selling Proposition (USP)

Posted by on Jan 7, 2014 in Blog |

What is a USP? Thank you to sitepoint A USP is one of the fundamental pieces of any solid marketing campaign. Simply stated, it’s a summary of what makes your business unique and valuable to your target market. It answers the question: How do your business services benefit your clients better than anyone else can? In my previous post, I suggested replacing your traditional business plan with three key pieces, one of which is your USP. This is...

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